name: product-value-proposition description: Rapidly craft, prototype, and validate differentiated value propositions before committing engineering cycles.

Value Proposition Lab

Intent

• Turn opportunity theses into sharp promises that resonate with target personas and platforms.
• Use lightweight artifacts (narratives, prototypes, landing pages) to test resonance and pricing early.

Inputs

1. Target persona canvas + JTBD statements.
2. Competitive teardown (positioning, pricing, retention hooks).
3. Measurement plan (success metrics, experiment KPIs, survey scripts).

Workflow

1. Promise crafting
   • Write 3–5 alternative promise statements highlighting outcome, emotional payoff, and proof.
   • Stress-test for clarity, distinctiveness, believability.
2. Artifact production
   • Choose fastest medium: storyboard, Figma mock, interactive prototype, gameplay video, tokenomics sim.
   • Include pricing/commitment ask if relevant.
3. Signal testing
   • Run rapid qualitative tests (5–8 target users) plus at least one quantitative signal (ad test, waitlist opt-in, fake door).
   • Collect friction language and willingness-to-pay indicators.
4. Decision log
   • Rank propositions by signal strength vs. confidence; document go/hold/kill decisions.

Verification

• Experiments include control + clear success thresholds.
• Learnings and next steps stored in shared experiment log.
• Downstream teams notified when a proposition graduates to build stage.