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name: taboola-launcher description: Launch complete Taboola native ad campaigns with AI-generated creative assets. Use when user wants to create a new Taboola campaign, launch native ads for mortgage (or other verticals), or run "/launch-taboola". Orchestrates Taboola, RedTrack, Presales, and Gemini Image MCP tools to generate headlines, images, landing pages, set up tracking, and create campaigns. All campaigns start PAUSED until explicit "/taboola-unpause".

Taboola Campaign Launcher

End-to-end Taboola native ad campaign creation with AI-generated creative assets.

Quick Start

/launch-taboola vertical:mortgage brief:"Florida homeowners paying 7%+ rates" everflow-offer-ids:"654"

Result: PAUSED campaign with 100 ad items (10 headlines × 10 images), 3 landing page styles, full RedTrack tracking.

Workflow Overview

5-phase orchestrator pattern with parallel subagent execution:

Phase 1: Creative Generation (PARALLEL)
├── headline-generator    → 10 headlines from proven formulas
├── image-generator       → 10 images via Gemini
└── lander-generator      → 3 styles via Presales

Phase 2: Asset Upload (PARALLEL)
├── taboola-uploader      → Images to Taboola CDN
└── ftp-uploader          → Landers to FTP

Phase 3: Tracking Setup (SEQUENTIAL)
└── redtrack-setup        → Offers + landers + campaign → trackback_url

Phase 4: Campaign Creation (SEQUENTIAL)
├── taboola-campaign      → Create PAUSED campaign
└── item-matrix           → 100 items (headlines × images)

Phase 5: Save & Report
└── manifest + summary with unpause instructions

IMPORTANT: Campaigns are ALWAYS created PAUSED. Run /taboola-unpause {id} to activate.

Required Parameters

Parameter	Description	Example
vertical	Target vertical	mortgage
brief	Creative angle/targeting	"Florida homeowners paying 7%+"
everflow-offer-ids	Offer ID(s), comma-sep	"654" or "654,655"

Optional Parameters

Parameter	Default	Description
--daily-cap	50.0	Daily budget cap in USD
--cpc	0.35	Cost per click
--num-variations	10	Headlines and images to generate
--landing-ids	(generate)	Use existing RedTrack lander IDs
--dry-run	false	Preview without creating

Execution

Read workflows/orchestrator.md for the complete 5-phase workflow.

Phase 1: Creative Generation

Dispatch 3 subagents IN PARALLEL using Task tool:

1. headline-generator - See workflows/subagents/headline-generator.md
2. image-generator - See workflows/subagents/image-generator.md
3. lander-generator - See workflows/subagents/lander-generator.md

Timeout: 5 minutes. Minimum: 1 headline, 1 image.

Phase 2: Asset Upload

Dispatch 2 subagents IN PARALLEL:

1. taboola-uploader - tb_upload_image_from_url for each image
2. ftp-uploader - presales_ftp_upload for landers

Phase 3: Tracking Setup

SEQUENTIAL - requires lander URLs from Phase 2:

1. Look up existing offers with rt_lookup_offer
2. Create offers if needed with rt_setup_regular_offer
3. Register landers with rt_create_lander
4. Create campaign with rt_create_campaign_v2
5. Get trackback_url for Taboola items

Phase 4: Campaign Creation

SEQUENTIAL:

1. Create campaign PAUSED with tb_create_campaign
2. Create item matrix with tb_create_items_batch (headlines × images)

Phase 5: Save & Report

1. Save manifest to outputs/taboola-campaigns/{campaign_id}.json
2. Return summary with all URLs and IDs
3. Include: "Run /taboola-unpause {campaign_id} to activate"

Configuration

Media Buyers

Read config/media-buyers.json for Everflow affiliate mappings.

Vertical Config

Read config/mortgage.json for:

• Default CPC, daily cap, bid strategy
• Proven headline angles and formulas
• Image templates for Gemini
• Compliance rules

Related Commands

Command	Purpose
/taboola-unpause {id}	Activate paused campaign
/taboola-pause {id}	Pause running campaign
/taboola-status {id}	Get performance metrics

MCP Tools Reference

See references/mcp-tools.md for complete tool documentation.

Key Tools:

• tb_create_campaign, tb_create_items_batch, tb_upload_image_from_url
• rt_setup_regular_offer, rt_create_lander, rt_create_campaign_v2
• presales_generate, presales_ftp_upload
• gemini_batch_generate

Error Handling

Phase	If Fails	Action
Headline gen	Retry once	Continue with fewer headlines
Image gen	Retry once	Continue with fewer images
Lander gen	Retry once	Skip landers, direct to offer
Upload	Retry once	Flag failed assets
Tracking	Critical	Abort, save partial state
Campaign	Critical	Abort, save partial state

Output

Campaign manifest saved to outputs/taboola-campaigns/{campaign_id}.json:

{
  "campaign_id": "123456",
  "status": "PAUSED",
  "vertical": "mortgage",
  "brief": "...",
  "created_at": "2025-01-26T...",
  "taboola": {
    "campaign_id": "123456",
    "items_created": 100
  },
  "redtrack": {
    "campaign_id": "abc123",
    "trackback_url": "https://...",
    "offer_ids": ["..."],
    "lander_ids": ["..."]
  },
  "assets": {
    "headlines": [...],
    "images": [...],
    "landers": [...]
  }
}