name: act-brand-alignment description: ACT brand alignment for all ecosystem projects. Use for ANY work on ACT sites, projects, content, design, or strategy. Understands ACT identity, LCAA method, dual-entity structure, all projects, voice/tone, and visual language.

ACT Brand Alignment

When to Use

• Writing/editing ANY ACT content (web, marketing, grants, reports)
• Designing UI, visual assets, or brand materials
• Planning information architecture
• Creating content models or data structures
• Reviewing copy for voice/tone alignment

Quick Reference

Identity

A Curious Tractor is a regenerative innovation ecosystem partnering with marginalised—especially First Nations—communities to dismantle extractive systems. Like a tractor's power take-off, we transfer resources to community-led initiatives. We hand over the keys.

Method (LCAA)

Listen → Curiosity → Action → Art

Values

• Radical Humility (no saviors)
• Decentralised Power (communities lead)
• Creativity as Disruption (revolution through imagination)
• Truth-telling (name extractive systems)

Promise

40% of profits flow to community ownership. We design for our own obsolescence.

Project Scope Mapping

Voice Guardrails

DO:

• Farm metaphor: seeds, harvest, cultivating, soil, seasons, fields
• Community ownership, co-stewardship, Indigenous sovereignty
• "Designing for obsolescence" / "handing over the keys"
• Name Jinibara Country when referencing the land
• 40% profit-sharing commitment

DON'T:

• Overclaim ("world-leading," "revolutionary")
• Extractive, luxury, or commercial language
• Frame communities as beneficiaries (they are co-owners)
• Corporate jargon or glossy marketing speak
• Imply permanence (we design for obsolescence)

Visual Language

• Palette: Stone 50-900 + Emerald accents
• Typography: Geist Sans
• Motifs: Seeds, cockatoos, regenerative farming

File References