name: ecom-catalog-funnel description: This skill should be used when the user asks to "create an ecommerce catalog", "build a product catalog page", "multi-product store", "category page", or mentions product catalogs, collection pages, or multi-product ecommerce. Creates ecommerce catalog funnels that showcase multiple products effectively.

Ecommerce Catalog Funnel

Build ecommerce catalog funnels that showcase multiple products, drive browsing and discovery, and maximize average order value through strategic product presentation and cross-selling.

Core Objectives

• Showcase products effectively
• Drive product discovery and browsing
• Maximize average order value
• Optimize for conversions
• Create seamless shopping experience

Catalog Structure

Catalog Landing Page

Above-the-Fold:

• Headline: "Shop [Category/Collection]"
• Subheadline: Value proposition or collection theme
• Product Grid: Featured products with images
• Filters: Category, price, features
• Search: Product search functionality

Catalog Organization:

• Product Categories: Clear organization
• Featured Products: Highlighted items
• New Arrivals: Latest products
• Best Sellers: Popular items
• Sale Items: Discounted products

Category Pages

Page Elements:

• Category header and description
• Product grid with filters
• Sorting options (price, popularity, newest)
• Product count
• Pagination or infinite scroll

Filter Options:

• Price range
• Size/variant
• Color
• Features
• Rating

Product Page Optimization

Product Details:

• Images: High-quality photos (multiple angles)
• Title: Clear and benefit-focused
• Description: Compelling product copy
• Features: Key benefits and specifications
• Pricing: Clear and prominent
• Reviews: Customer testimonials
• Add to Cart: Prominent CTA

Variant Selection:

• Size selector
• Color selector
• Quantity selector
• Clear availability status

Cross-Sell Strategy

Related Products:

• "You May Also Like"
• Similar products
• Same category items

Frequently Bought Together:

• Bundle suggestions
• Complementary products
• Complete the look

Cart Recommendations:

• Threshold messaging ("Add $X for free shipping")
• Related add-ons
• Popular additions

Checkout Optimization

Cart Page:

• Clear product summary
• Quantity adjustments
• Remove option
• Subtotal and shipping estimate
• Continue to checkout CTA

Checkout Flow:

• Guest checkout option
• Minimal form fields
• Progress indicators
• Trust badges
• Order summary

Copywriting Style

• Product-focused, benefit-driven, conversion-oriented
• Emphasize features and benefits
• Use specific details and specifications
• Build trust through reviews
• Create desire through product presentation

Quality Checklist

• Are products presented compellingly?
• Does catalog drive discovery?
• Are cross-sells strategic and relevant?
• Is shopping experience seamless?
• Will this maximize average order value?

Additional Resources

Reference Files

• references/product-copy.md - Product description frameworks

Copy Review (Required)

After completing this asset, perform a single-pass copy review following production/copy-critique/SKILL.md. Apply changes as diffs to the same file. For HTML pages, save the critique to documents/[asset-name]-copy-critique.md.