ClickCampaigns for Claude Code

Build production-ready marketing campaigns entirely inside Claude Code, Cursor, or any AI coding agent.

Alex, your AI Campaign Manager, coordinates a team of 22 marketing specialists to create complete campaign assets: HTML funnel pages, email sequences, VSL scripts, ad copy, webinar slide decks, lead magnet PDFs, and more — all from natural language requests.

What This Is

ClickCampaigns is a prompt engineering framework packaged as a portable project folder. Drop it into any AI coding environment (Claude Code, Cursor, Windsurf, Gemini CLI) and you get:

22 specialized marketing agents with detailed personas, backstories, and expertise areas
26 funnel types with complete implementation skill files
25+ task categories covering every marketing channel
Production skills for generating HTML, PowerPoint, PDF, and Word documents
First-run setup wizard — configures for solo marketers or agencies
Client/campaign organization with brand kit management
Image integration via Pexels (stock photos) and Google Gemini (AI-generated images)
Clone Page — scrape any webpage into a self-contained HTML file with Firecrawl
HTML-to-PDF — convert any HTML page to pixel-perfect PDF with Playwright's Chromium engine

No SaaS subscription. No API beyond optional image generation and page cloning. Everything runs locally through your AI coding tool.

Quick Start

1. Clone or Copy the Folder

Place the ClickCampaigns-for-Claude-Code-in-Cursor/ folder anywhere on your machine.

2. Install Dependencies (Optional — for image generation, PDF, and page cloning)

npm run setup
cp .env.example .env
# Add your API keys to .env:
#   GEMINI_API_KEY=your-key    (AI image generation)
#   PEXELS_API_KEY=your-key    (stock photo search)
#   FIRECRAWL_API_KEY=your-key (Clone Page feature)

This installs npm packages and Playwright's Chromium browser (used for HTML-to-PDF conversion).

3. Open in Your AI Coding Tool

Claude Code: Open the folder — CLAUDE.md loads automatically
Codex: Open the folder — AGENTS.md loads automatically and points to CLAUDE.md
Cursor: Open the folder and add CLAUDE.md as a project rule
Other AI agents: Have the agent read CLAUDE.md at the start of each session

4. First-Time Setup

On first launch, Alex asks two questions:

How will you use ClickCampaigns?
- Business/Marketer (Solo mode) — campaigns at the root, no client folders needed
- Agency mode — each client gets their own folder with brand files and campaigns
Do you use Obsidian for Markdown? — enables YAML frontmatter and callout syntax if yes

Alex configures the project automatically. This only happens once.

5. Start Working

"Create a campaign called 'Summer Launch'. I need a product launch funnel with
webinar registration, sales page, checkout, and a 12-email launch sequence."

How It Works

The Alex Orchestration Model

Alex (Campaign Manager) acts as the central coordinator. When you request work:

Setup/Selection — On first run, Alex asks about your workflow (solo vs agency). Then each session: solo mode asks about campaigns, agency mode asks about clients
Brand Context — Alex loads brand knowledge base and style guide
Specialist Assignment — Alex delegates to the right specialist(s) based on the work type
Asset Creation — Specialists follow their SKILL.md files with Ryan's direct response copy principles always active
Copy Review — Single-pass copy critique applied as diffs to the same file (no draft/final split), with design lock for HTML pages
Consistency Check — Cross-asset pass standardizes guarantees, pricing, dates, and offer names across all campaign assets
File Output — Everything saves to the organized output-assets/ folder structure

The Ryan Layer

Ryan's direct response copywriting principles are permanently loaded into every specialist who touches copy — not as a separate handoff, but as a permanent lens. After each asset is created, a single-pass copy review runs and changes are applied as diffs to the same file.

Five Core Workflows

Workflow	Who Leads	What It Produces
A: Non-HTML Direct Response	Ryan (Copywriter) + copy review	Email sequences, ad copy, VSL scripts as Markdown
B: Short HTML Pages	Cassidy (Designer) with Ryan's lens + copy review + design lock	Landing pages, opt-ins, thank-you pages
C: Long-Form HTML Pages	Ryan (Copywriter) → Cassidy designs with Ryan's lens + copy review + design lock	Sales pages, VSL pages, checkout pages
D: Webinar Slides	Tyler (Webinar) with Ryan's lens + copy review → Cassidy designs	Scripts + PPTX/HTML slide decks
E: Lead Magnets & Books	Kendall (Ghostwriter) with Ryan's lens + copy review → Lena designs	PDFs, DOCX, guides, books

Project Structure

The folder structure depends on which mode you choose during setup:

After Setup: Solo Mode

ClickCampaigns/
├── .clickcampaigns.json              # Configuration (mode: solo)
├── CLAUDE.md                         # AI agent instructions
├── brand-kit/                        # Your brand files (shared across campaigns)
│   ├── brand-knowledge-base/
│   └── brand-style-guide/
├── campaigns/                        # Your campaigns
│   └── [campaign-name]/
│       └── output-assets/
│           ├── html/, documents/, emails/, ads/, presentations/, pdfs/, images/

After Setup: Agency Mode

ClickCampaigns/
├── .clickcampaigns.json              # Configuration (mode: agency)
├── CLAUDE.md                         # AI agent instructions
├── clients/                          # Client workspaces
│   └── [client-name]/
│       ├── brand-kit/                # Client brand files (shared across campaigns)
│       │   ├── brand-knowledge-base/
│       │   └── brand-style-guide/
│       └── campaigns/
│           └── [campaign-name]/
│               └── output-assets/
│                   ├── html/, documents/, emails/, ads/, presentations/, pdfs/, images/

Shared Structure (both modes)

├── CLAUDE.md                         # AI agent instructions (configured for your mode)
├── AGENTS.md                         # Pointer for Codex/other tools → reads CLAUDE.md
├── README.md                         # This file
├── package.json                      # Node.js dependencies (image scripts)
│
├── setup/templates/                  # Setup wizard templates (don't modify)
├── agents/                           # 22 specialist profiles
├── funnels/                          # 26 funnel type reference
├── tasks/                            # 25+ task category reference
├── templates/                        # Brand kit templates
│
├── skills-and-instructions/skills/
│   ├── funnels/                      # 26 funnel skill files
│   ├── tasks/                        # 25+ task skill files
│   └── production/                   # HTML, PPTX, PDF, DOCX production skills
│
└── scripts/                          # Image, clone page, and PDF utilities

The Specialist Team

Alex coordinates 22 marketing specialists, each with a distinct persona, expertise, and task assignments.

Core Specialists

Specialist	Role	Primary Work
Alex	Campaign Manager	Orchestration, planning, client coordination
Ryan	Direct Response Copywriter	VSL scripts, sales pages, ad copy, copy critiques
Cassidy	Website Designer	HTML page design and implementation
Paige	Email Marketing Expert	All email and SMS sequences
Tyler	Webinar Specialist	Webinar scripts and slide decks
Kendall	Book Ghostwriter	Books, long-form content, lead magnets
Dylan	SEO & Content Strategist	SEO, content strategy, blog posts
Alexis	Funnel Architect	Funnel strategy and conversion optimization
Jordan	Website Strategist	Website UX and conversion optimization
Cole	Facebook Ads Expert	Meta ad campaigns
Lena	Graphic Designer	Visual assets, design briefs, PDF layouts

Additional Specialists

Specialist	Role
Kayla	Instagram Specialist
Reid	LinkedIn Marketing Expert
Aubrey	TikTok Specialist
Morgan	X/Twitter Specialist
Brianna	Video Marketing
Chase	Media Buyer
Miles	Illustrator
Devin	Marketing Automation
Taylor	PR Specialist
Sage	Analytics & Tracking
Jamie	Course & Education

Full profiles with backstories and special instructions: agents/Agents-List.md

Available Funnels (26 Types)

Funnel Type	Use Case
Product Launch (PLF)	Jeff Walker-style launch with pre-launch content drops
VSL / Sales Hybrid	Video sales letter with long-form sales page
Live Webinar	Registration → webinar → offer → follow-up
Automated Webinar	Evergreen webinar funnel
Tripwire / SLO	Low-ticket frontend with upsell stack
Book Funnel	Free + shipping book offer
High Ticket (VSL → App)	VSL to application to sales call
Challenge	Multi-day challenge leading to offer
Quiz / Assessment	Lead qualification through quiz
Membership	Recurring subscription funnel
Ecom (One-Page)	Single-product direct response ecommerce
Ecom (Catalog)	Multi-product catalog storefront
Waitlist / Event Registration	Pre-launch list building
Discovery Call	Consultation booking funnel
Shock & Awe Launch	High-impact launch sequence
Freemium / Free Trial	Software trial conversion
Affiliate / Referral	Partner recruitment funnels

Plus 9 more specialized funnel types. Each has available pages (opt-in, sales, checkout, upsell, downsell, thank you, etc.).

Full details: funnels/Funnel-Pages-Checklist.md

Available Tasks (25+ Categories)

Copywriting

VSL Script (John Benson + Caleb O'Dowd methodology)
Long-form Sales Letter (direct response frameworks)

Email & SMS

Welcome Series (1-12 emails)
Nurture Sequence
Launch Sequence
Affiliate Swipe Pack
Webinar sequences (invitation, reminders, no-show, follow-up)
Reactivation / Winback

Paid Ads

Meta Lead Gen (Facebook/Instagram)
YouTube VSL Ads
Google Search Ads
TikTok Spark Ads
LinkedIn Lead Gen

Website

Core Pages (Home, About, Services, Contact)
Case Studies
Booking / Calendar pages
Legal & Policy pages

Content & Lead Magnets

Blog articles and content plans
PDF guides, checklists, workbooks
Books (MVB, short, full-length)

Events & Presentations

Webinar scripts with slide decks (PPTX + HTML)
Speaker reels and presentation outlines

And More

SEO strategy, social media systems, CRM automation, analytics setup, design briefs, course launches, ecommerce extras, influencer partnerships...

Full details: tasks/Task-Checklist.md

Brand Kit System

Your brand kit provides context for all generated assets.

Brand Knowledge Base

Captures your business identity — story, audience, offer, voice, differentiators, credibility, and competitive positioning. This drives the copy in every asset.

Brand Style Guide

Captures your visual identity — colors, fonts, imagery style, brand personality. This drives the design of HTML pages, PDFs, and presentations.

Template Files

Start from the included templates:

Brand File Locations

Level	Solo Mode	Agency Mode
Shared	`brand-kit/` (project root)	`clients/[client]/brand-kit/`
Campaign override	`campaigns/[campaign]/brand-kit/`	`clients/[client]/campaigns/[campaign]/brand-kit/`

Alex checks both levels and uses campaign-specific files when present.

Styling System

The brand knowledge base is always used for copy. The brand style guide is used selectively based on asset type:

Asset Type	Default Style	Alex Asks?	Rationale
Funnel pages	Direct response	Yes	Conversion > aesthetics
Brand websites	Full brand	No	Brand representation
Presentations	Professional + brand hints	Yes	Focus on speaker
Lead magnets / PDFs	Full brand	No	Credibility pieces
Books	Full brand	No	Authority assets
Emails	Minimal / plain text	No	Deliverability

Funnel Page Design Options

For funnel pages, Alex asks three questions:

1. Styling approach:

Direct response style (recommended) — proven conversion patterns, high-contrast CTAs
Full brand style guide — match corporate look
DR with brand hints — DR patterns + brand colors/fonts

2. Design era (if direct response or brand hints):

Classic ClickFunnels — traditional 2015-2020 aesthetic (white backgrounds, bold ALL CAPS headlines, bright red/orange/green CTAs, yellow urgency highlights, "As Seen On" bars, thick borders)
Modern Premium — contemporary 2024+ aesthetic (elegant serif + sans-serif typography, gradient CTA buttons, subtle urgency, generous whitespace, soft card shadows)

3. Theme (if Modern Premium):

Dark theme — dark backgrounds, light text, dramatic feel
Light theme — light backgrounds, dark text, accessible feel

Production Skills

Production skills ensure high-quality final output. Available as both skill files (any AI agent) and Claude Code slash commands.

Asset Type	Skill File	Claude Code Command
HTML pages	`skills/production/frontend-design/SKILL.md`	`/frontend-design`
Copy critique	`skills/production/copy-critique/SKILL.md`	—
PowerPoint decks	`skills/production/pptx/SKILL.md`	`/pptx`
PDF documents	`skills/production/pdf/SKILL.md`	`/pdf`
Word documents	`skills/production/docx/SKILL.md`	`/docx`

How Skills Work Together

Marketing skills (skills/funnels/, skills/tasks/) = WHAT to write (frameworks, structure, persuasion)
Production skills (skills/production/) = HOW to output it (design, formatting, file generation)
Copy critique (skills/production/copy-critique/) = QUALITY — single-pass direct response review applied to every asset

Example: Building a Sales Page

Read the marketing skill: skills/funnels/vsl-hybrid/SKILL.md
Ryan writes the copy following direct response principles
Read the production skill: skills/production/frontend-design/SKILL.md
Cassidy creates production-quality HTML following design guidelines

HTML Standards

All HTML assets are production-ready, self-contained single files.

Required CDN Includes

<!-- Tailwind CSS (v3 CDN - required for single-file pages) -->
<script src="https://cdn.tailwindcss.com"></script>

<!-- Custom colors (if page uses custom Tailwind classes) -->
<script>
  tailwind.config = {
    theme: {
      extend: {
        colors: {
          // Define every custom color this page uses
        }
      }
    }
  }
</script>

<!-- Lucide Icons -->
<script src="https://unpkg.com/lucide@latest"></script>
<script>document.addEventListener('DOMContentLoaded', () => lucide.createIcons());</script>

Using Lucide Icons

<i data-lucide="check-circle" class="w-6 h-6 text-green-500"></i>
<i data-lucide="arrow-right" class="w-5 h-5"></i>
<i data-lucide="star" class="w-4 h-4 text-yellow-400"></i>

Quality Standards

Mobile-responsive — works on all devices
Self-contained — single HTML file, no build step required
Real images — Pexels URLs for stock photos, no placeholders
Production-ready — deploy immediately

Image Integration

Two image sources are available for campaign assets:

Source	Best For	Speed
Pexels (stock photos)	Hero images, backgrounds, lifestyle shots	Instant
Gemini (AI-generated)	Custom branded visuals, specific scenes, product mockups	15-20 sec

Usage

Search Pexels for stock photos:

node scripts/pexels-search.js "business team celebrating" 5

Returns URLs you can use directly in HTML/CSS.

Generate AI image with Gemini:

# Path depends on your mode (solo or agency):
node scripts/generate-image.js "Professional team in modern office" campaigns/[campaign]/output-assets/images/hero.png

Saves image file to specified path.

Assets That Need Images

Asset Type	Typical Images
Landing pages	Hero image, background
Sales pages	Hero, testimonial photos, product shots
PDFs / Lead magnets	Cover image, chapter headers, illustrations
Presentations	Slide backgrounds, icons, diagrams
Ad creatives	Primary image for each ad variation

Clone Page

Clone any existing webpage into a self-contained HTML file. Uses Firecrawl to scrape the page, embed all CSS inline, remove tracking scripts, and extract the site's branding.

Requires: FIRECRAWL_API_KEY in .env

# Solo mode:
node scripts/clone-page.js "https://example.com/sales-page" campaigns/[campaign]/output-assets/html/cloned-page.html

# Agency mode:
node scripts/clone-page.js "https://example.com/sales-page" clients/[client]/campaigns/[campaign]/output-assets/html/cloned-page.html

What it produces:

cloned-page.html — Self-contained HTML with all CSS embedded, images as absolute URLs, tracking scripts removed
cloned-page-branding.md — Extracted brand analysis (colors, fonts, typography, button styles)

Use cases:

Clone a competitor's page as a starting point, then rewrite the copy with your brand voice
Study a page's design system via the branding report
Use a great layout as a structural template for your own funnel

HTML to PDF

Convert any HTML page into a professional PDF using Playwright's Chromium engine. This is the highest-quality approach for lead magnets, branded reports, eBooks, and any document where design matters — full CSS support including flexbox, grid, custom fonts, gradients, and shadows.

# Basic conversion:
node scripts/html-to-pdf.js campaigns/[campaign]/output-assets/html/lead-magnet.html

# Custom output path:
node scripts/html-to-pdf.js input.html output.pdf

# With options:
node scripts/html-to-pdf.js input.html output.pdf --page-numbers --letter
node scripts/html-to-pdf.js input.html output.pdf --landscape --no-margin --scale=0.8

Options: --landscape, --letter (US Letter vs A4), --no-margin, --scale=N, --header="text", --footer="text", --page-numbers, --no-background, --wait=N

One-time setup: npx playwright install chromium (included in npm run setup)

Workflow: Alex's team builds beautiful HTML/CSS first (Kendall writes, Lena designs), then converts to PDF — the PDF inherits all the styling.

Marketing Methodologies

The skill files encode proven direct response and digital marketing frameworks:

Area	Frameworks & Influences
VSL Scripts	John Benson + Caleb O'Dowd hybrid (14-part structure)
Email Sequences	Gary Halbert, Frank Kern, Mike Filsaime principles
Landing Pages	Russell Brunson, Anik Singal, Mike Filsaime frameworks
Sales Letters	Gary Halbert, John Carlton, Dan Kennedy, Clayton Makepeace
Webinars	Perfect Webinar framework
Product Launches	Jeff Walker's Product Launch Formula (PLF)
Funnels	Mike Filsaime's Launch Tree methodology

Workflow Details

Workflow A: Non-HTML Direct Response

Emails, ad copy, VSL scripts, sales letters (as documents)

Ryan (Direct Response Copywriter) creates the asset with his principles baked in:

Ryan writes the copy → Markdown document
Single-pass copy review → apply improvements as diffs to the same file
Save to appropriate folder (emails/, ads/, documents/)

Examples: Email sequences, Meta ads, YouTube ad scripts, VSL scripts, affiliate swipe copy

Workflow B: Short HTML Pages (Design-First + Copy Review)

Pages with headlines, bullets, and CTAs — not long-form copy

Cassidy (Website Designer) creates the page with Ryan's copy principles loaded:

For funnel pages, ask about styling first
Cassidy creates HTML with strong copy from the start (Ryan's principles baked in)
Single-pass copy review — apply improvements as diffs to the same file
Design lock — verify copy changes haven't broken layout or responsive behavior

Output files:

html/[page-name].html — The finished page (copy already refined)
documents/[page-name]-copy-critique.md — What was changed and why (user reference)

Pages using this workflow: Opt-in pages, webinar registration, thank you pages, simple checkout, about pages, contact pages

Workflow C: Long-Form HTML Pages (Copy-First)

Sales pages, VSL pages, and any page with substantial persuasion copy

Ryan (Copywriter) leads, Cassidy (Designer) implements with Ryan's principles loaded:

Ryan writes complete copy first → Markdown document (4,000-10,000+ words)
Cassidy designs HTML around the copy with Ryan's principles still active
Single-pass copy review → apply final improvements as diffs
Design lock — verify copy changes haven't broken layout

Output files:

documents/[page-name]-copy.md — Ryan's full copy document
html/[page-name].html — The finished designed page (copy already refined)
documents/[page-name]-copy-critique.md — What was changed and why (user reference)

Pages using this workflow: Long-form sales pages, VSL pages with sales copy below, checkout pages with full offer copy, upsell/downsell pages

Workflow D: Webinar Slides

Webinar presentations with script

Tyler (Webinar Specialist) leads with Ryan's principles loaded, Cassidy designs:

Tyler writes the complete webinar script (50+ slides with speaker notes, Ryan's persuasion baked in)
Single-pass copy review → apply improvements as diffs to the script
Alex asks about format (PPTX, HTML, or both) and styling
Cassidy designs the slide deck (5 words max per slide rule)

Output files:

documents/webinar-script.md — Full script with speaker notes (copy already refined)
presentations/webinar-slides.pptx — PowerPoint (if chosen)
html/webinar-slides.html — HTML Reveal.js slides (if chosen)

Workflow E: Lead Magnets & Books

PDFs, guides, checklists, workbooks, reports, and books

Kendall (Book Ghostwriter) leads with Ryan's principles loaded, Lena (Graphic Designer) designs:

Kendall writes the complete content (Ryan's persuasion for headlines, CTAs, key takeaways)
Single-pass copy review → apply improvements as diffs
Alex asks: "Do you want PDF, DOCX (editable), or both?"
Lena designs the formatted document using full Brand Style Guide

Asset types: Freemium PDF guides, checklists and workbooks, research reports, MVB (30-50 pages), short books (50-100 pages), full books (100-200+ pages)

Output files:

documents/[asset-name]-content.md — Full content (copy already refined)
pdfs/[asset-name].pdf — Designed PDF (if chosen)
documents/[asset-name].docx — Editable Word doc (if chosen)

Commands

Quick commands you can use in conversation with Alex:

Command	Solo Mode	Agency Mode
`list campaigns`	Show all campaigns	Show campaigns for current client
`new campaign [name]`	Create a campaign folder	Create campaign under current client
`list clients`	—	Show all clients
`new client [name]`	—	Create a new client folder
`list funnels`	Show funnel types	Show funnel types
`list tasks`	Show task types	Show task types
`list specialists`	Show the team	Show the team
`status`	Current campaign + progress	Current client, campaign + progress
`reset setup`	Re-run setup wizard	Re-run setup wizard

Example Sessions

Solo Mode

Alex:   What are we working on today?

User:   Create a campaign called "Q3 Launch". I need a VSL funnel
        with sales page, checkout, upsell, and a 7-email launch sequence.

Alex:   Created campaigns/q3-launch/ with output-assets folder.
        Let me check your brand files... Got it.

        For your VSL funnel, I'll build:
        1. VSL Page  2. Checkout Page  3. Upsell Page  4. Thank You Page

        For the sales page styling — do you want:
        1. Direct response style (recommended)
        2. Full brand style guide
        3. DR with brand hints

        Starting with the VSL script. Handing off to Ryan...

Agency Mode

Alex:   Which client are we working with today?

User:   Acme SaaS

Alex:   Got it. What would you like to build for Acme SaaS?

User:   Create a campaign called "Q3 Launch". I need a VSL funnel
        with sales page, checkout, upsell, and a 7-email launch sequence.

Alex:   Created clients/acme-saas/campaigns/q3-launch/ with output-assets folder.
        Starting with the VSL script. Handing off to Ryan...

Previewing HTML Files

Option 1: Live Server Extension (Recommended) Install the "Live Server" extension by ritwickdey in VS Code/Cursor. Right-click any HTML file → "Open with Live Server" for auto-refresh on save.

Option 2: Node.js Server

# Solo mode:
npx serve campaigns/[campaign-name]/output-assets/html
# Agency mode:
npx serve clients/[client-name]/campaigns/[campaign-name]/output-assets/html

Option 3: Open Directly Double-click the HTML file in Finder — works fine since all files are self-contained.

Compatibility

AI Coding Tool	Auto-Reads	Setup
Claude Code	`CLAUDE.md`	Just open the folder — works immediately
Cursor	`.cursorrules`	Add `CLAUDE.md` as a project rule, or read it at session start
Codex (OpenAI)	`AGENTS.md`	`AGENTS.md` loads automatically and points to `CLAUDE.md`
Gemini CLI	`GEMINI.md`	Have agent read `CLAUDE.md` at session start
Windsurf	`.windsurfrules`	Have agent read `CLAUDE.md` at session start
Any AI agent	Varies	Point the agent to read `CLAUDE.md` first

How the Instruction Files Work

File	Purpose	Who reads it
`CLAUDE.md`	AI agent instructions — starts as setup wizard, then configured for your mode	All tools (directly or via pointer)
`AGENTS.md`	Pointer file — tells agents to check setup and read `CLAUDE.md`	Codex and tools that look for AGENTS.md
`.clickcampaigns.json`	Configuration file — stores mode (solo/agency) and preferences	Created during setup, read by agents
`setup/templates/`	Mode-specific templates — used during setup and mode switching	Read by agents during setup only
`README.md`	Human-facing documentation (this file)	Developers on GitHub

The system is AI-tool agnostic — the intelligence lives in the skill files and agent personas, not in any specific platform. CLAUDE.md is the canonical instruction set regardless of which tool you use.

Environment Variables

Variable	Required	Purpose
`GEMINI_API_KEY`	Optional	AI image generation via Google Gemini
`PEXELS_API_KEY`	Optional	Stock photo search via Pexels API
`FIRECRAWL_API_KEY`	Optional	Clone Page feature (scrape any webpage)

All API keys are optional. Core functionality (copy, funnels, emails, ads) works without any keys.

File Reference

What	Where
AI agent instructions	`CLAUDE.md` (configured for your mode), `AGENTS.md` (pointer for Codex)
Setup configuration	`.clickcampaigns.json` (created during first-time setup)
Setup templates	`setup/templates/` (mode-specific CLAUDE.md/AGENTS.md templates)
Specialist profiles	agents/Agents-List.md
Funnel reference	funnels/Funnel-Pages-Checklist.md
Task reference	tasks/Task-Checklist.md
Brand kit templates	`templates/`
Funnel skill files	`skills-and-instructions/skills/funnels/[type]/SKILL.md`
Task skill files	`skills-and-instructions/skills/tasks/[type]/SKILL.md`
Production skills	`skills-and-instructions/skills/production/[type]/SKILL.md`
Image scripts	`scripts/pexels-search.js`, `scripts/generate-image.js`
Clone page script	`scripts/clone-page.js`
HTML-to-PDF script	`scripts/html-to-pdf.js`
Campaign workspaces (solo)	`campaigns/[campaign-name]/`
Client workspaces (agency)	`clients/[client-name]/`

What You Can Build

With a single conversation, Alex and the team can produce:

Complete HTML funnel pages — 5-15 page funnels with linked navigation
Email sequences — welcome, launch, nurture, webinar, affiliate, winback
VSL scripts — video sales letters with 14-part John Benson framework
Platform-specific ad copy — Facebook, Google, TikTok, LinkedIn, YouTube
Lead magnets — PDF guides, checklists, workbooks, calculators
Webinar presentations — PPTX decks with themed slides + speaker scripts
Long-form sales letters — direct response copy, 4,000-10,000+ words
Books — MVB to full-length, with chapters, outlines, and designed PDFs
Brand websites — multi-page with Home, About, Services, Contact, Blog
SEO strategies — content plans, keyword research, technical audits
Social media systems — content calendars, platform-specific strategies
CRM automations — workflow design, tagging, segmentation

All output is production-ready — deploy, send, or present immediately.

Built by Mike Filsaime. Powered by direct response marketing frameworks refined over 20+ years.

Name	tripwire-slo-funnel
Description	This skill should be used when the user asks to "create a tripwire funnel", "build a self-liquidating offer", "SLO funnel", "low-ticket offer funnel", or mentions tripwires, low-ticket front-ends, or self-liquidating offers. Creates tripwire funnels that convert leads into buyers with irresistible low-friction offers.

tripwire-slo-funnel

SKILL.md

ClickCampaigns for Claude Code

What This Is

Quick Start

1. Clone or Copy the Folder

2. Install Dependencies (Optional — for image generation, PDF, and page cloning)

3. Open in Your AI Coding Tool

4. First-Time Setup

5. Start Working

How It Works

The Alex Orchestration Model

The Ryan Layer

Five Core Workflows

Project Structure

After Setup: Solo Mode

After Setup: Agency Mode

Shared Structure (both modes)

The Specialist Team

Core Specialists

Additional Specialists

Available Funnels (26 Types)

Available Tasks (25+ Categories)

Copywriting

Email & SMS

Paid Ads

Website

Content & Lead Magnets

Events & Presentations

And More

Brand Kit System

Brand Knowledge Base

Brand Style Guide

Template Files

Brand File Locations

Styling System

Funnel Page Design Options

Production Skills

How Skills Work Together

Example: Building a Sales Page

HTML Standards

Required CDN Includes

Using Lucide Icons

Quality Standards

Image Integration

Usage

Assets That Need Images

Clone Page

HTML to PDF

Marketing Methodologies

Workflow Details

Workflow A: Non-HTML Direct Response

Workflow B: Short HTML Pages (Design-First + Copy Review)

Workflow C: Long-Form HTML Pages (Copy-First)

Workflow D: Webinar Slides

Workflow E: Lead Magnets & Books

Commands

Example Sessions

Solo Mode

Agency Mode

Previewing HTML Files

Compatibility

How the Instruction Files Work

Environment Variables

File Reference

What You Can Build