name: waitlist-funnel description: This skill should be used when the user asks to "create a waitlist page", "build a coming soon funnel", "pre-launch landing page", "waitlist signup", or mentions waitlists, pre-launch funnels, or coming soon pages. Creates waitlist funnels that build anticipation and convert at launch.

Waitlist Funnel

Build waitlist funnels that create massive anticipation, capture qualified leads, and convert them when your product or service launches. Create FOMO and exclusivity while building a qualified audience.

Core Objectives

Build massive anticipation and excitement
Capture qualified leads and build audience
Create FOMO through exclusivity and scarcity
Convert waitlist members at launch
Maximize launch day revenue

Waitlist Page Structure

Above-the-Fold

Headline: "Join the Waitlist for [Product/Service]"
Subheadline: Transformation promise or exclusive access benefit
Value Proposition: What they'll get and why it matters
Social Proof: Waitlist count, early access benefits
CTA: "Join the Waitlist" or "Reserve My Spot"
Email Capture: Simple form (email + optional name)

Anticipation Section

What's Coming:

Product/service preview
Key features or benefits
Transformation promise
Why it's different

Exclusive Benefits:

Early access
Founding member pricing
Exclusive bonuses
Limited spots

Launch Timeline:

Expected launch date
Countdown (if close)
What happens next

Social Proof

Current waitlist count
Endorsements
Media mentions
Early feedback

Scarcity Elements

Limited early access spots
Founder pricing for first X members
Exclusive bonuses for waitlist only
Time-limited benefits

Pre-Launch Nurture Sequence

Engagement Emails

Email 1: Welcome (Immediate)

Thank you for joining
What to expect
Exclusive preview

Email 2: Behind-the-Scenes (Day 3)

Development progress
Why we're building this
Sneak peek

Email 3: Exclusive Preview (Day 7)

Feature highlight
Early look at results
Build excitement

Email 4: Social Proof (Day 10)

Early user feedback
Testimonials
Industry validation

Email 5: Launch Countdown (Day 14)

Launch date announcement
What's included
Early access details

Launch Sequence

Email 1: "Launching Tomorrow"

Final reminder
What's coming
Prepare to act

Email 2: "Early Access Now Open"

Exclusive early access
Special pricing
Limited time

Email 3: "24 Hours Left for Early Access"

Urgency
What you'll miss
Final CTA

Email 4: "It's Live!"

Public launch
Waitlist benefits ending
Last chance

Confirmation Page

After Signup:

Confirmation message
What to expect
Social sharing incentive
Refer-a-friend option (optional)

Copywriting Style

Exciting, exclusive, anticipation-building
Emphasize transformation and outcomes
Use specific benefits and previews
Build FOMO through scarcity
Create excitement about launch

Quality Checklist

Does waitlist build genuine anticipation?
Is exclusivity real and compelling?
Does nurture sequence maintain excitement?
Is launch sequence conversion-optimized?
Will waitlist members convert at launch?

Additional Resources

Reference Files

references/launch-sequences.md - Pre-launch email sequences

Name	waitlist-funnel
Description	This skill should be used when the user asks to "create a waitlist page", "build a coming soon funnel", "pre-launch landing page", "waitlist signup", or mentions waitlists, pre-launch funnels, or coming soon pages. Creates waitlist funnels that build anticipation and convert at launch.

waitlist-funnel

SKILL.md